Create & Manage Facebook and Instagram Campaigns
If you ever created a Facebook campaign you know there are several options for the campaign’s target and if you’re not familiar with these options it can get confusing because you won’t know what option to choose.
Every business have it’s own way to reach their audience via Facebook and/or Instagram, that’s why it essential to create a campaign that will get us the best results in the best price.
Custom Audience For Your Business
When we create audience on Facebook, targeting a city, age and a few interest that you think fits to your business is simply not enough!
In order for us to create an audience who’ll respond to our ads and eventually becomes a lead we have to define it in the right way, by demographics, interest, age etc. and narrow it as much as we can.
In addition, we have the option of creating more advanced audiences like: Re-marketing audience. for example- all visitors who didn’t convert (didn’t complete a lead form/ didn’t make a purchase).
Audience from a customers lists, Lookalike audience etc…
Data Analysis & Optimization
One of the things that defines a Facebook campaign as “Great Campaign” is to remember it is not a “launch & Forget” type of work. We can always improve our campaigns by analyzing & tracking the data that is important for us and by that increase the wanted results and decreasing the price for a result.